AlUla
The brand is centered around the vibrant art, culture, and conservation community in Alula, Saudi Arabia. I managed five distinct social media accounts — Arts Alula (art community), Alula FM (radio station), TLM (The Living Museum), AWAS (historical channel), and the Arabian Leopard Fund (wildlife conservation) — ensuring each platform ran smoothly while staying interconnected.
Each account had a unique audience and messaging, so we developed tailored content strategies while maintaining a cohesive brand narrative. Through close collaboration with stakeholders and business owners, we refined workflows and built strong relationships to keep everything aligned.
By embracing a human-centric, storytelling approach, we amplified local voices, highlighted global art, and transformed a complex multi-channel presence into a unified, thriving digital ecosystem.
Zalando
Management of multiple influencer campaigns for brands like Puma, ONLY, WE Fashion, ASICS, Replay, G-Star, and Vagabond — overseeing everything from initial research to final reporting. My role involves coordinating both internally and with brand teams, ensuring seamless communication and smooth execution of each campaign.
I’ve worked closely on influencer research and selection, crafting detailed briefs, aligning content with brand goals, and handling budgeting and reporting to track performance. By balancing influencer creativity with brand strategy, I’ve helped bring campaigns to life, building authentic collaborations that drive results.
N26
Once N26 identified their target audience, they needed a comprehensive strategy and content rollout that would align all markets and ensure consistency across channels. The goal was to deliver the best possible ROI by strategically leveraging owned, earned, and paid activations. By crafting a unified approach, we were able to maximize engagement, increase brand visibility, and drive measurable results across all platforms, ensuring the brand’s message resonated effectively with their global audience.
Liu Noodle House
The brand was active on social media and posting regularly, but the content lacked a cohesive strategy and clear direction. By implementing a new social media strategy and ensuring consistent, targeted posting, we achieved significant improvements in engagement, brand awareness, and follower growth, ultimately leading to increased sales.
Increased follower count, engagement rate and number of interactions in the period of 6 months.
Zalando Lounge
Zalando Lounge needed to craft their social media positioning on three different Instagram accounts (Global, Spain and Italy- currently intergrated into two), with the challenge to unify key visuals and messaging while advertising very distinct brands to a broad audience. The agency needed to define a content plan, finding creative harmony, while revamping product-related assets pre-produced from different brands.
Stoli Vodka
Stoli Vodka is a truly progressive, bold and unconventional brand that encourages young audiences to step out of their comfort zones. The brand realised they needed their social channels to reflect and amplify their unique true brand essence and appointed us as their global social agency, with a challenge to increase engagements by 700%.