You Can’t Hack Time: Why Brand Building Always Takes Patience
We often think that building a brand is about having the perfect product, a clever tagline, or the right growth hack. But the truth is: you need time. Read more
The end of the Follower
In 2025, social media is changing faster than ever. We are witnessing a fundamental shift—the decline of the follower count as the key metric and the rise of algorithm-driven content discovery. Read more
The Shift from Celebrity Products to Influencer-Led Brands
Once upon a time, we’d buy just about anything a favorite celebrity endorsed. Perfume, clothing, cookware—if a celebrity’s name or face was attached, we were ready to reach for our wallets. Read more
Social Media Success: The Art of Sticking to What Works—And Milking It
In the ever-evolving world of social media, there’s a common misconception that success requires constantly reinventing the wheel. Read more
Building a Brand Takes Time—Don’t Rush the Process
I see it all the time—brands comparing themselves to industry giants that have been around for decades. They look at how those companies show up on social media and wonder, “Why can’t we do the same?” But here’s the truth: you’re not playing the same game. Read more
Still Ignoring TikTok? You're Not Being Strategic—You're Just Falling Behind
We’re halfway through 2025, and somehow, I’m still having the same conversation with brands: “Is TikTok really worth it?”
It's 2025. Are You Still Running Your Social Media Like It's 2018?
We’re well into 2025, but you’d be surprised how many brands are still running their social media like it’s 2018.
Same tactics. Same surface-level posts. Same “that’ll do” attitude.
Providing Value on Social Media Isn’t Just About Education
If you’ve spent any time working in social media, you’ve probably heard this advice a thousand times: “Just provide value.”
